What will the hospitality industry’s recovery look like?
It has been a tumultuous year for the hospitality industry. Hotels, bars, and restaurants have been running a limited service, if not shut down altogether, to reduce the spread of the virus. As such, the hospitality industry has been at a standstill, accounting for a third of all job losses in the UK.
But now there seems to be a light at the end of the tunnel. Nearly a year since the UK saw its first national lockdown, and in the middle of a third, people are looking ahead to a return to normality, even if only tentatively. So what will recovery look like for the hospitality industry?
While the industry’s recovery won’t be quick, it is coming. Vaccine distribution around the world has ramped up significantly. Here in the UK, the government wants 15 million people vaccinated by mid-February. Even before the vaccinations, the availability of quick, accurate testing has only improved. As tests become more accessible, the hospitality industry can operate more safely.
We could see a demand for hospitality as the recovery process rushes to begin.. Given that we spent most of last year in our homes, the pent-up demand for travel and tourism is expected to be an important factor in how much business the industry sees. Staycations are set to be a massive trend in 2021. Daish’s Holidays, who owns 12 locations across the UK, has seen a 105% increase in bookings in the first two weeks of January. It seems as if the British public is raring to go.
They will be looking for a service that allows them to forget about the woes of the world. We have seen so much sadness that people will want a bright light that lets them enjoy themselves. Some may even go the extra mile to pamper themselves, looking for a more luxury getaway.
Are you prepared?
Whatever they are after, there will no doubt be a rush when the hospitality industry can reopen safely again. But if you haven’t been running at full capacity for some time, can you be sure you are ready for this surge? First on your agenda should be to assess whether you currently have the staff you need.
Whether they have been furloughed or unfortunately let go, you will likely have gaps in your team. Before you can reopen, you need to be sure these positions are filled. Do you have all the front-of-house staff you need? This might include the obvious such as waiters, waitresses, and bar staff. But what about sommeliers or mixologists? And does your kitchen staff have the expert chefs it needs to man every station?
In hotels, this would extend to concierges and porters. Then there are managers to oversee the entire operation. Hospitality businesses can only run like a well-oiled machine if they have all the parts they need.
When people return to their favourite hotels and restaurants, you want to ensure they have the best service possible. After what seems like an eternity, it will be nice for them to have an escape where they can just be pampered. The question is, are you ready to deliver that to them? Recovery will be a long road, but one you can prepare for now.
Finding the perfect candidate can be challenging. At Mase & Wills, our directors have done their time in the hospitality industry, and we bring an insider’s perspective to the recruitment process to find the best person for the role. For more information, call us today on +44 (0)161 818 822