Tackling the hospitality skill gap

Tackling the hospitality skill gap

Tackling the hospitality skill gap

The hospitality industry thrives on the talent of its people. The keen senses of a sommelier. The intuition of a concierge. The majestic skills of a mixologist. These add up to create an unbelievable experience. And that talent is out there, but there isn’t enough of it.

This has led to a noticeable skills gap in the hospitality industry. There are not enough skilled individuals to fill all the roles of the many high-quality hotels, restaurants, and bars in the world. This is why three out of five employers have said they can’t find candidates with the skills they need. So how do we address this issue?

What is the hospitality skills gap?

The hospitality industry is a very fluid one. Venues open and close all the time (even more so in the past year), and each new business needs a team of skilled workers. But this shifting nature pushes people away who want stability. And some see all hospitality careers as low-earning, despite that not always being accurate.

It is a growing concern for hospitality owners; one in five have found recruitment in the UK harder each year and have pressing concerns about the future. With Brexit, it may also reduce the amount of skilled workers available as moving from Europe into the UK isn’t as simple as it once was.

So we end up with a situation where there are too many open positions and not enough people to fill them. And there aren’t enough new candidates joining the industry to make up for the skills gap. It could be it has an image issue, so you need to highlight the benefits that can go ignored.

Improving recruitment

Aside from training any staff you currently have to deliver the service you require, there are ways to attract the right people to your role. What you can do is ensure all applicants know what wage they can earn and how high it can go. For a higher level of service, be prepared to pay for it. If you are looking to hire at lower levels, you can look to recent hospitality graduates. Make sure they are aware of just how fruitful a job in this industry can be and address any common misconceptions.

Beyond that, you can also make your recruitment process simpler for the applicant. Applying for jobs can be time-consuming and stressful, all to end up interviewing at a venue that doesn’t suit you. You can make the process more convenient by creating fully realised 3D profiles that look at everything a candidate has to offer. The more you know about them, the better you can assess if they are the right fit for you – and you for them.

AI in recruitment

AI is also useful in the early stages of the recruitment process to complete background checks, verify past employment, and assess candidates. It can also verify education, which means you can ensure the candidate has the knowledge and experience needed for the role.

This is also a fantastic way to improve the recruitment process for the candidates. AI can make communications more personalised so candidates feel they are being addressed directly instead of receiving automated robot responses. The streamlined process also keeps candidates interested; 62% of professionals said they lose interest in a job if they don’t hear back from the employer within two weeks. With AI, you can quickly find the people with the skills you need and respond to them before they look elsewhere.

If you can deliver a more enjoyable recruitment experience, and provide everything the candidate needs, you can secure the people with the skills you require. Until we can encourage more people to enter the industry, we need to do what we can now to ensure our hospitality teams have the skills they need.

Finding the perfect candidate can be challenging. At Mase & Wills, our directors are dedicated to finding the perfect pairing, and we bring an insider’s perspective to the recruitment process to find the best person for the role. For more information, call us today on +44 (0)161 818 8822

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